I Got My Hands on Beyoncé’s Hair Care Line, Cécred—Here's My Honest Review (2024)

I Got My Hands on Beyoncé’s Hair Care Line, Cécred—Here's My Honest Review (1)

Cécred

In the wild west of celeb beauty brands, where does this one fall?

Beyoncé’s eagerly awaited Cowboy Carter album has finally dropped, but a ten-gallon hat isn’t the only chapeau she’s been wearing these days. The mogul is also a freshly crowned queen of hair care.

It’s been almost a year since the first tease: In May 2023—just six days into her record-setting Renaissance World Tour—the award-winning star took to Instagram to soft-launch her upcoming line with an image of herself styling her hair at a vanity mirror. Cécred (pronounced “sacred” and borrowing a syllable from her own name) is finally out, debuting with an eight-piece range of formulas made for and tested on all hair types.

And after putting the products to the test, I’m ready to give my Cécred review.

I Got My Hands on Beyoncé’s Hair Care Line, Cécred—Here's My Honest Review (2)

The backstory on Cécred

Fun fact: Bey’s first job was sweeping up hair in her mother Tina Knowles’ salon. That’s where she says she first discovered how the ways we nurture and celebrate hair can deeply impact us. Pair that backstory with Beyoncé’s never-ending ability to raise the bar and blow our expectations (even in, ahem, less expected genres), and it’s safe to say this fan girl had high hopes as I first opened the sculptural greige pebbled bottles and sniffed their luxe oud fragrance.

But not everyone has been as optimistic. Skeptics have questioned her authority by pointing out how frequently she sports wigs. Then, of course, there’s the hard-to-overlook fact that the past few years have seen a barrage of celeb-led beauty brands that run the gamut from authentic offerings such as Selena Gomez’s Rare Beauty to seeming cash-grab ventures (will anyone actually be buying what The Rock is cooking?).

The allure of entering the multi-billion-dollar beauty space is evident but aligning a flawless face to a bottle isn’t a sure-fire recipe for success. The most prosperous star players (Rihanna and Hailey Bieber come to mind), have been able to capture attention and market share by offering products that prioritize high-performance formulations. Beyoncé appears to have taken note of this key element and the price points reflect it—the Hydrating Shampoo has a $42 price tag.

Cécred’s initial Foundation Collection is focused on nourishing and strengthening strands, with half the lineup boasting a patent-pending ingredient called bioactive keratin ferment. It’s a trio of keratin from wool, honey, and lactobacillus ferment, with a molecular weight that’s said to be small enough to get into your hair’s cortex to do its repair work.

"For my 3B-4A curly/coily texture, which in its natural state can only be described as DRY, the collection’s thickest and creamiest blends worked really, really well."

My Cécred review

Cécred’s reparative formulas are geared to boost hair health across all types, whether it’s virgin, colour-treated, straight, coily or zig zag. For my 3B-4A curly/coily texture, which in its natural state can only be described as DRY, the collection’s thickest and creamiest blends worked really, really well.

The Moisturizing Deep Conditioner, $53, contains the signature bioactive keratin ferment, plus 12 moisturizing butters and oils, including shea, murumuru, baobab and moringa, for nourishment. After using that in the shower, plus the Moisture Sealing Lotion’s blend of plant-based smoothers and softening oils, $53, on my towel-dried strands afterwards, my hair was the softest it has felt in a long time.

I also noticed loads of suppleness after using the brand’s majorly touted Fermented Rice & Rose Protein Ritual, $72. But the two-step in-shower process involves mixing a powder up with water and carefully applying root to tips, and then thoroughly washing it out and following up with a rinse packet. The full ritual took about 15 minutes; I’m more of a quickie-conditioner or mask type.

In an unexpected twist, I was pleasantly surprised by how well my locks responded to the Clarifying Shampoo & Scalp Scrub, $53. I know that scalp care can play an important role in healthy hair growth, especially given that I sometimes go heavy on styling products that can leave build-up. In the past, I’ve used many an aggressive clarifying treatment that sucked any trace of nourishing lipids out of my already fragile strands. But this mildly gritty scrub was just right. A multi-sensory exfoliating experience, it contains organic purple willow bark (a natural salicylic acid that breaks down gunk) and micro-sized cellulose particles (a.k.a. wood pulp) for physical exfoliation of scalp sebum. The formula features calming tea tree oil and skincare star niacinamide, too. It’s also the only product in the collection with a vibrant minty-citrus scent. The tapered-tip bottle made it easy to apply to my roots, and after rinsing it out, my scalp and hair felt wonderfully refreshed, without a hint of that dreaded stripped texture.

While I’m still holding out hope for a GRWM tutorial from Bey herself (Cécred’s Instagram page focuses on educational content from Dr. Kari Williams, the brand’s head of education, plus hair care tips from Tina Knowles), but the press notes for the launch call out that “this is only the beginning.” Plus, it’s fair to say Queen B’s been a little busy lately pumping out hit after hit—on the charts and now, my shelfie.

Shop Ingrie’s Cécred faves

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I Got My Hands on Beyoncé’s Hair Care Line, Cécred—Here's My Honest Review (2024)

FAQs

Is Cécred worth it? ›

It lathers up nicely with a beautiful scent (oud, sandalwood and musk for the deep, sexy scent lovers out there) and when I rinsed it out my hair didn't feel dry or tangled. Actually, my hair felt cleaner than when I washed with the clarifying shampoo.

Is Cécred good for hair? ›

There is a heaviness to the buttery formula that makes it feel fancier than most conditioners I've used. Because I have such fine hair, I wouldn't normally use a deep treatment so liberally, but what Beyoncé says goes. I rinsed it out after 20 minutes, and my hair felt noticeably silkier than before.

Is Cécred hair products good? ›

Mostly everyone liked the Hydrating Shampoo and the Reconstructing Treatment Mask. Some products like the Fermented Rice-and-Rose-Protein Ritual as well as the Moisture-Sealing Lotion and the Nourishing Hair Oil were hit or miss, depending on the hair texture.

What is the name of Beyoncé's hair care line? ›

Before launching her new hair care line, Cécred, the music icon opened up to Essence about the personal significance of her latest business venture, explaining how doing her hair has been a ritualistic and therapeutic process since she was a child.

What shampoo and conditioner does Beyoncé use? ›

Beyoncé just released her new haircare brand Cécred. The eight-piece collection includes a clarifying shampoo and scalp scrub, hydrating shampoo, moisturizing deep conditioner, along with a “fermented rice and rose ritual treatment,” among other products.

Who owns Cécred hair products? ›

Cécred is a hair care brand developed and launched in 2024 by American singer-songwriter Beyoncé.

How much is Cécred? ›

In terms of treatments and stylers, Bey offers the Reconstructing Treatment Mask ($42), Nourishing Hair Oil ($44) and Moisture Sealing Lotion ($38), along with a two-part Fermented Rice & Rose Protein Ritual ($52) and a Ritual Shaking Vessel ($20) to help combine the two.

What order to use Cécred? ›

We recommend a double cleanse with both the Clarifying Shampoo & Scalp Scrub to deeply cleanse the hair and scalp, followed by the Hydrating Shampoo to provide nourishment and manageability prior to conditioning.

What is the number 1 hair growth product? ›

Comparing the best hair growth products
Product namePriceCategory
Hims Thickening Shampoo$19best for men
Women's Rogaine 5% Minoxidil Foam$27best for women
Keranique Hair Regrowth Treatment$26best prescription treatment
The Ordinary Multi-Peptide Serum for Hair Density$23best budget
5 more rows

What is the number 1 hair brand? ›

Most popular hair care brands among women in the U.S. Q1 2024. According to the results of a recent survey, in the first quarter of 2024, the most popular hair care brand among women in the United States was Pantene, with 62 percent of female respondents stating that they have a positive opinion of it.

Which company is best for hair care? ›

List of Best Hair Care Brand in India
BrandProduct
OkraProtein Green Shampoo/Gel
Streax ProfessionalHair Serum
Mama EarthRosemary Anti-Hair Fall Hair Growth Oil/Shampoo/Conditioner
Kesh KingAnti Hairfall Shampoo
8 more rows
Dec 29, 2023

How much does Beyoncé hair care line cost? ›

Rooted in the belief that hair is sacred and designed with all hair types and textures in mind, the lineup includes everything from shampoos to a hair treatment mask, with prices ranging from $30 to $52. The brand also has a cosmetic bag, a ritual shaking vessel, and product kits and bundles available for purchase.

What is Beyoncé's hair type? ›

And thanks to her hair stylist Neal Farinah, we can confirm that the familiar loose-curly-style – a favourite of the musician's – is her natural curl pattern.

What does Beyoncé wash her hair with? ›

Beyoncé posted a video on her Instagram profile featuring a rare close-up of her long, curly hair being washed, conditioned, straightened and styled using her Cécred products.

How much does Cécred hair care cost? ›

Let's talk price points. The Cécred line has a starter pack that gives you the “super fan” bundle for $265. There are other kits and bundles that range from $42 - for double cleansing products - to $46 - for a protein product that says it strengthens hair strands.

What hair dryer does Beyoncé use? ›

Dyson Supersonic Hair Dryer

To style her hair to perfection, Beyoncé and her team opted for the Dyson Airwrap multi-styler, consisting of five attachments. The real ones will remember when this hair appliance totally blew up on social media, with many users swearing by the tool.

Is pomade healthy for the hair? ›

Pomade is no more likely to damage hair than any other hair product (especially if you're mindful of how you style and rinse). However, it's always good to pay attention to the ingredients used in your hair care products, as harsh chemicals or ingredients can dry or damage otherwise healthy hair over time.

Is hair mayonnaise good for the hair? ›

For dry, damaged, or brittle hair

Mayonnaise contains vegetable oil. According to an article in the International Journal of Phytocosmetics and Natural Ingredients, when a person applies it directly to the scalp as a shampoo or conditioner, vegetable oil increases hair softness, hydration, and strength.

What hair is silicone good for? ›

Silicones are perfectly safe to use on your hair—there's no question about that. However, depending on your hair type and goals, they could be the holy grail or Achilles' heel in your routine. People with coarse, dry, curly or frizz-prone hair will reap the most benefits from silicone-based formulas.

How to use quinoa for hair? ›

You can also boil quinoa seeds and strain the water. Spray the mixture on your scalp and length to promote hair growth with minimal effort. Some women also keep the water aside and mix it with a little amount of shampoo or hair conditioner while washing locks.

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